Tate's Bake Shop

Drove a 203% YoY increase in revenue during the post-holiday season while maintaining low spam and unsubscribe rates.

Tate’s Bake Shop is an award-winning premium baked goods brand known for its signature thin, crispy cookies and a variety of gourmet treats.

Leveraged the heavy gifting season by increasing the number of sends and promotional offers.
Expanded targeting to include low engagers, high engagers, and win-back users for initial sends, then refined targeting to recent engagers and purchasers.
Split audience sends into two groups to increase inbox visibility while minimizing spam complaints.
Incorporated gamified elements such as spin-the-wheel promotions, along with lifestyle-driven content, based on previous A/B test results.
Used SMS to complement email efforts and reinforce key promotional messages.

Samples